Charles Scott

Lead Data Strategist

M.S. Data Science, Carnegie Mellon University; Certified Data Scientist (CDS)

14+ years experience

Charles Scott is a Lead Data Strategist at Veridian News Analytics, bringing 14 years of dedicated experience to the intersection of data science and journalism. She holds a Master's in Data Science from Carnegie Mellon University, where her thesis explored the impact of recommendation engines on news diversity. Charles specializes in predictive trend analysis, utilizing advanced statistical methods and machine learning to forecast audience engagement, content virality, and the lifecycle of news stories across various digital platforms. Her professional philosophy centers on empowering newsrooms with actionable, data-driven insights that not only optimize content delivery but also uphold journalistic integrity. Prior to Veridian, she served as a Senior Analyst at Global Media Insights, where she developed a proprietary sentiment analysis tool for real-time news monitoring. Readers can expect her articles to demystify complex data methodologies, offer practical strategies for news organizations, and provide a forward-looking perspective on the evolving landscape of digital news consumption

Articles by Charles Scott

Data Insights

News Distrust: 85% Challenge for 2026

Only 12% of professional communicators feel fully confident in their ability to discern disinformation from legitimate reporting when sourcing hot topics/news from global news outlets.…

Charles Scott · · 7 min read
Data Insights

17% Informed: Are You Ready for 2026?

Only 17% of individuals globally feel well-informed about major world events, a startling figure that underscores the challenge of staying current with hot topics/news from…

Charles Scott · · 6 min read