Charles Scott

Charles Scott is a Lead Data Strategist at Veridian News Analytics, bringing 14 years of dedicated experience to the intersection of data science and journalism. She holds a Master's in Data Science from Carnegie Mellon University, where her thesis explored the impact of recommendation engines on news diversity. Charles specializes in predictive trend analysis, utilizing advanced statistical methods and machine learning to forecast audience engagement, content virality, and the lifecycle of news stories across various digital platforms. Her professional philosophy centers on empowering newsrooms with actionable, data-driven insights that not only optimize content delivery but also uphold journalistic integrity. Prior to Veridian, she served as a Senior Analyst at Global Media Insights, where she developed a proprietary sentiment analysis tool for real-time news monitoring. Readers can expect her articles to demystify complex data methodologies, offer practical strategies for news organizations, and provide a forward-looking perspective on the evolving landscape of digital news consumption